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Taranaki did better than most. The tourism spend in January was $28 million up 13 per cent on January last year. And December’s figures also make good reading – $25m up 2 per cent on December 2019. The year to date expenditure was $211m, down 2 per cent from last year. Not bad considering the length of time the region was in lock down. Even before January’s figures came out the signs were there to indicate it was a bumper month with three concerts attracting 34,000 concert-goers to the TSB Bowl of Brooklands, with about a third of them coming from out of town. Over these weekends there was literally no room at the inn. And then Americarna brought visitors and a buzz to the region.
“During Covid we basically got together a group of creatives and they were all talking about how we could pull together all the different things we can do in the region and get that out there,” Bourke, who owns property management company Bach Break Taranaki, said. “I went away from that meeting and thought we need a platform.” Bourke did some research and found the app Hello Auckland, developed by Auckland company McLaren Brown Media. They got in touch with the business, which has since helped the trio produce a similar product specific to Taranaki. The teams believe it is the only app of its kind in the region.