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MOUNTAIN VIEW, Calif., June 1, 2021 /PRNewswire/ Raj De Datta, multiple-time entrepreneur and co-founder and CEO of commerce experience leader Bloomreach, today announced the release of his new book,
The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences by Raj K. De Datta
The Digital Seeker serves as a roadmap for digital teams, outlining how to build a winning digital experience that meets the needs of a consumer who has grown restless and frustrated with the endless choice the Internet offers today. To get rid of what frustrates consumers and create the digital experience they actually want, businesses must reframe the problem they re solving for, asking customers, why are you here? rather than what do you want? In doing so, they will uncover their seeker.
Business Reporter: Why the customer journey is more circuitous than you might think
LONDON, May 6, 2021 /PRNewswire/ In a video published on
Business Reporter, Raj De Datta, CEO at digital experience platform provider Bloomreach, explains that mapping the customer journey may not be the best way of understanding how to deliver customer satisfaction.
While many have been taught to think about the customer journey as a linear process, most customers simply don t behave in this fashion, De Datta noted. The customer journey, and customers themselves, are far more complex.
Responding to this more complex customer journey requires data that can provide a deep understanding of customers. Effective technology platforms help businesses to act on this data in real time, enabling them to communicate with customers through channels including the e-commerce site, social media, and emails.
Bloomreach Named the Sole Visionary in 2021 Gartner Magic Quadrant for Digital Experience Platforms
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Bloomreach named the sole Visionary in the Gartner 2021 January Magic Quadrant for Digital Experience Platforms out of the 16 DXP vendors evaluated.
In 2020 we focused on delivering exceptional growth for our customers based on our differentiated commerce data and AI, complemented with best practice calls and a focus on customer success during a difficult year for the world. MOUNTAIN VIEW, Calif. (PRWEB) February 02, 2021
Bloomreach, the leader in commerce experience™, today announced that it has been named the sole Visionary in the Gartner 2021 January Magic Quadrant for Digital Experience Platforms out of the 16 DXP vendors evaluated.
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Bloomreach
Bloomreach is an API company that helps eCommerce customers create, personalize, and scale commerce experiences. Founded by Ashutosh Garg and Raj De Datta in 2009, Bloomreach is backed by investors that include Lightspeed Venture Partners, Salesforce Ventures, New Enterprise Associates, Bain Capital Ventures, and Battery Ventures and is headquartered in Mountain View.
FOUNDED:2009
FOUNDERS:Ashutosh Garg, Raj De Datta