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MOUNTAIN VIEW, Calif., June 1, 2021 /PRNewswire/ Raj De Datta, multiple-time entrepreneur and co-founder and CEO of commerce experience leader Bloomreach, today announced the release of his new book,
The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences by Raj K. De Datta
The Digital Seeker serves as a roadmap for digital teams, outlining how to build a winning digital experience that meets the needs of a consumer who has grown restless and frustrated with the endless choice the Internet offers today. To get rid of what frustrates consumers and create the digital experience they actually want, businesses must reframe the problem they re solving for, asking customers, why are you here? rather than what do you want? In doing so, they will uncover their seeker.