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Air cooler industry feels the heat due to COVID wave II
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Havells launches fans with air purification technology
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A chat with Ravindra Singh Negi of Havells on the fan market and Indians openness to using IOT in their homes.
A ceiling fan that knows when you are sweating. Thatâs one of the propositions highlighted in the latest commercial for Havellsâ ceiling fans. The ad flaunts Havellsâ âSmart Senseâ IOT technology that allows its fans to adjust speed according to the conditions of the room â like humidity, temperature, etc. It can also be controlled via voice and a mobile app.
But thatâs only about the fan. In terms of consumption of fans in India, it is a well penetrated category with a penetration of 75-80 per cent. Further penetration is mainly driven by replacements. The market is valued at around Rs 8,000 crore and has been significantly affected by the COVID pandemic. Havells is the market leader in the premium segment and holds the second spot in the overall organised market, after Orient.
New Delhi [India], February 25 (ANI/BusinessWire India): Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG) company today announced its entry into the premium appliance segment with the launch of its low-noise mixer grinder called Silencio.
Designed to disrupt the mixer-grinder segment in India, this premium offering from Havells promises to cut edge-features along with a superior mixing and grinding experience without losing essential nutrients. Silencio Mixer Grinder will be available across all retail and direct channels for Havells India, at an introductory price of Rs 14,999.
The HVDC motor in Silencio allows low noise operation in the mixer grinder. In addition to that, Silencio comes with an array of technologically advanced specifications including a completely hands-free operation owing to the lid lock system, digital display, service alerts and 3 pre-set modes. The mixer grinder also comes equipped with advanced safety features such as dual interlocking,
Havells India to double domestic appliance business in two years
February 24, 2021
Ravindra Singh Negi, President-Electrical Consumer Durables, Havells India×
Launches ‘made-in-India’ premium mixer grinder
Havells India aims to double its domestic appliances business in the next two years and is looking to strengthen its market share, especially in the food-preparation appliances category.
Besides deepening its presence in Indian households, it is also looking at launching new products in niche sub-segments, the company said.
In line with this strategy, the company is launching its new ‘Made-in-India’ premium mixer-grinder under the sub-brand Silencio with features such as low noise operation, digital display and pre-set options for grinding, blending and manual usage. It has also applied for six patents to bring in new technology-backed features such as screw-less jars, hands-free operation with lid-lock mechanism and air channelisation and exhaust.
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