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Published July 26, 2021 Andrew Hutchinson Content and Social Media Manager If you needed reminding that TikTok has been the most downloaded app for essentially all of the past 18 months, and is still surging in popularity and usage amongst younger audiences, this is probably a good prompt. As spotted by app researcher Alessandro Paluzzi, Instagram appears to once again be looking to nullify its video rival with a new test of a TikTok-style vertical content feed for Explore, which, once entered, would enable you to swipe through Instagram s content recommendations, and swipe across on multi-image posts. #Instagram is working on a Reels-style Explore section ???? ....
Managing director, Pulse As MD of Ogilvy PR’s brand marketing division, Pulse, Dan leads a team of 30 creatives, publicists and brand strategists across Sydney and Melbourne in the development of culturally relevant and commercially impactful campaigns for brand name clients including Ford, ebay, Netflix, Tourism Australia, Xbox and KFC. Dan has worked as a consultant in communication strategy, social media and digital marketing for more than 20 years. During this time, he has worked with some of the world’s largest and most successful brands to deliver highly effective campaigns and always on communication programs. He has played a lead role in the development of Ogilvy’s digital products including Envoy (influencer marketing), Compass (proprietary measurement framework) and Culture Converted (consumer performance marketing). His previous roles include a client-side role at eBay and PayPal, senior agency postings and a three-year period running his own digi ....
To sign up for our daily newsletter covering the latest news, features and reviews, head HERE. For a running feed of all our stories, follow us on Twitter HERE. Or you can bookmark the Kotaku Australia homepage to visit whenever you need a news fix. Hybrid gaming startup PortalOne has raised $US15 million ($19,293,000) ahead of the launch of its new app – The Arcade – that combines video games and streamed video content, and the investors sound pretty familiar. The Arcade allows users to both play games on-demand, and watch live TV game shows in which they can play against special guests. Basically, it’s a game show that you can play from home. ....
PortalOne, a Palo Alto, CA- and Oslo, Norway-based hybrid games platform, raised $15m in seed funding. Backers included Founders Fund, TQ Ventures, Coatue Management, Rogue Ventures, Signia Venture Partners, Seedcamp , Talis Capital and SNÖ Ventures, strategic partners Atari and ARRI, and angel investors Kevin Lin, co-founder of Twitch; Mike Morhaime, co-founder of Blizzard and Dreamhaven; Amy Morhaime, co-founder of Dreamhaven; Marc Merrill, co-founder of Riot Games; Xen Lategan, former CTO and executive advisor at various companies such as Hulu, and Eugene Wei, former Head of Video at Oculus and Head of Product at Hulu. Founded in 2018 by brothers Stig Olav Kasin and Bård Anders Kasin, PortalOne provides a hybrid games platform, launching a whole new category of entertainment that mixes games with live shows that are embedded directly inside the games. The first format on the platform is PortalOne Arcade, a retro-inspired universe tha ....
PortalOne raises $15M from Atari and more for a new hybrid gaming/TV show app Gaming and streamed video have been two of the biggest pastime winners during the last year+ of pandemic living. Today a startup that has created an app that brings those two entertainment formats together is announcing a notable seed round of funding as it prepares to come out of closed beta. PortalOne, a hybrid gaming startup, is announcing a $15 million seed round of funding as it prepares to come out of closed beta with an app that lets people play on-demand games and also watch live shows in which users can play against a special guest. ....