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Defence Force Recruiting launches 'Your life, plus Army Reserve.' campaign via VMLY&R


May 19 2021, 9:22 am | BY Ricki Green | 10 Comments
In its first major brand campaign since Defence Force Recruiting returned to the agency, VMLY&R has created ‘Your life, plus Army Reserve’. The energetic campaign demonstrates that you don’t need to give up your lifestyle, your career, your day job or your studies to join the Army Reserve.
 
Sweetshop director Joel Harmsworth was enlisted to bring a dynamic and visually stunning campaign to life that not only unveiled the diverse equipment and people you’ll get to work with in the Army Reserve, but also capture the exciting and challenging environments you’ll get to experience. ....

Graeme Pereira , Leanne Hayter , Leigh Cooke , Joel Harmsworth , Mitchell Fong , Skye Smith , Lewis Brown , Travis Hanson , Ebony Braddon , Adam Brami , Jake Barrow , Maria Ngo , Sarah Bailey , Zerlina Burns , Meg Copp , Freya Maddock , Tim Berriman , Hayden Lenord , Josh Swingler , Jonathan May , Duncan Hayward , Emma Wood , Matt Jones , Marc Unger , Tom Woods , Gab Sandel ,

Defence Force recruiting campaign returns with 'Your life, plus Army Reserve'


May 19, 2021 11:01
The Australian Defence Force has launched a new recruitment campaign, in the first major work since returning to VMLY&R.
The tagline “Your life, plus Army Reserve”, communicates that Australians don’t need to give up an established lifestyle, career, day job or studies to join the Army Reserve.
The 60 second film displays a range of different professionals, from nurses and lifeguards to soccer players carrying out Defence Force duties.
The Defence Force creative account moved to Havas in 2013, previously, then named George Patterson Y&R held the account for 13 years, winning a string of awards during that period. The agency won back the account in 2019, following a pitch process where the recently consolidated VMLY&R beat out Host/Havas in the final two. ....

City Of , United Kingdom , Graeme Pereira , Sharon Ogilvie , Leanne Hayter , Leigh Cooke , Joel Harmsworth , Mitchell Fong , Skye Smith , Lewis Brown , Travis Hanson , Ebony Braddon , Adam Brami , Jake Barrow , Maria Ngo , Sarah Bailey , Zerlina Burns , Meg Copp , Freya Maddock , Tim Berriman , Hayden Lenord , Josh Swingler , Jonathan May , Emma Wood , Duncan Hayward , Alison Hatt ,

The Online Photographer: Open Mike (a day late): The Way Photographs Should Look


Open Mike (a day late): The Way Photographs Should Look
This is an awkward subject, and I m sure my attempts to verbalize it will be awkward and perhaps inept. So please forgive me if my words are insufficient. I m hoping I ll manage to communicate anyway that you ll know what I mean.
All photographs translate the visual world we see with our eyes into some form or other. All of these forms have characteristics. With experience, we learn what characteristics belong to which equipment, techniques, and tastes.
So my question is, do you have a favorite kind of way that you prefer photographs to look? ....

Michaelc Johnston , Uta Barth , Carl Weese , Gregory Crewdson , Leonard Freed , Eugene Richards , White America , Edward Weston , Howard Bond , Ozone System , Civil Rights , Book Depository , ஊத பார்த் , கார்ல் வீஸ் , லியோனார்ட் விடுவிக்கப்பட்டது , யூஜின் ரிச்சர்ட்ஸ் , வெள்ளை அமெரிக்கா , எட்வர்ட் வெஸ்டன் , ஹோவர்ட் பத்திரம் , ஸோந் அமைப்பு , சிவில் உரிமைகள் , நூல் வைப்புத்தொகை ,

Swap Solar Power for Beer in Programme from Victoria Bitter and Clemenger BBDO Melbourne


Creative 6 Add to collection
Initiative allows participants to exchange credit on their power bill – obtained from generating excess solar at home – for VB
Victoria Bitter and Clemenger BBDO Melbourne have launched the VB Solar Exchange – a new programme that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter. 
So, whether you’re giving the house a clean, playing with the team, or just wanna go green, your solar panels will be working hard to get you slabs of VB. 
The Solar Exchange programme allows participants to exchange credit on their power bill – obtained from generating excess solar at home – for VB.  ....

Li Liang Johnson , Hayden Turner , Dom Meehan , Jim Curtis , Stephen Elliget , Ben Sanders , Michael Hughes , Brian Phan , Elannah Young , Joel Egan , Alice Vanderway , Martin Greer , Eugene Richards , Dee Gjested , Diamond Energy , Solar Exchange , Vb Solar Exchange , Swap Solar Power , Victoria Bitter , Solar Power , Asahi Beverage , United Breweries , Power Purchase Agreement , Power Ledger , Dal Evans De Almeida , General Manager Marketing Victoria Bitter ,