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China's fragrance identity: Partnership with Tmall crucial with demand for localised fragrance reaching its 'peak' – Givaudan


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China’s fragrance identity: Partnership with Tmall crucial with demand for localised fragrance reaching its ‘peak’ – Givaudan
By Amanda Lim
Co-creation and collaboration with partners such as Tmall are key to understanding how to localise perfumes for consumers that are hungry for new fragrant interpretations of Chinese culture, says Givaudan.
In the past years, Chinese preferences for fragrances have moved away from leading international prestige brands like Dior and Chanel and towards niche fragrance labels like Byredo and Diptyque.
While the demand for such brands has reached a fever pitch in the booming Chinese market, Givaudan believes local consumers are now looking for perfume brands that offer more than cult status. ....

Alibaba Tmall , Yaling Li , யழிங் லி ,

Givaudan boosts China e-commerce presence with 1688.com deal

Givaudan boosts China e-commerce presence with 1688.com deal
cosmeticsbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cosmeticsbusiness.com Daily Mail and Mail on Sunday newspapers.

Ben Webb , Julia Wray , Yaling Li , Regional Head , Fragrances China , பென் வலை , ஜூலியா ரே , யழிங் லி , பிராந்திய தலை ,