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Sassan Pejhan: Today, in a traditional streaming service which I guess most of your audience had experienced that last mile is a series of individual streams. And if it feels wasteful you re sending the same content, let s say for a popular sports program earlier, being replicated hundreds of times in that last mile. But the advantage is that those streams can be individualized and customized with custom apps with ATSE 3.0. You can have the best of both worlds. You re broadcasting it to everybody, but through the internet connection, you have the ability to individualize the ads and customize and stitch together for the end user. So this has benefits of spectrum-saving, as well as the benefits of customization.