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This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Walmart Marketplace is a major player in third-party e-commerce sales. But sellers say that the retail giant has a long way to go to catch up to Amazon. Insider spoke with 10 merchants who pointed out major issues in the company s e-commerce platform. By all accounts, business for third-party online sellers on Walmart is booming. The coronavirus pandemic has thrust it into the spotlight, as ecommerce spending soared to an estimated $183 billion last year. Third-party sellers on Walmart jumped from 1,000 in 2016 to 70,000 in 2020, per Reuters. Walmart Marketplace also acts as a direct rival to Amazon s third-party merchants business. Amazon is the market leader in the third-party sales industry, and saw independent merchants generate $386 billion 54% of net sales for the company in 2020. ....
December 30, 2020 It’s been yet another record-breaking holiday season for Amazon, the company says. Having only grown stronger as Covid-19 drives a surge in e-commerce, Amazon delivered more than 1.5 billion items globally, including toys, personal care and beauty products, electronics, and much more. It can’t claim all the credit though. It had plenty of help. Since 2017, most of Amazon’s sales have come from independent sellers on its third-party marketplace, who are critical in supplying the huge breadth of products Amazon offers. Most are small and medium-sized businesses that use Amazon to reach its millions of customers. This holiday season was their best-ever on its site, Amazon said. Globally their sales grew more than 50% compared to the same period in 2019. ....