Ken Muench holds a dual role that’s unique in the marketing industry. He is the chief marketing officer of Yum Brands, which owns KFC, Taco Bell, Pizza Hut and the smaller Habit Burger Grill. He is also chief strategy officer and co-founder of Collider Lab, a strategic consultancy that Yum acquired in 2015. Muench and the Collider team work with Yum’s brands, and some outside clients, to hone strategies and boost results.
Muench began his advertising career as a copywriter, then to strategic planning at agencies before co-founding Collider Lab. He writes about the marketing strategies implemented at Yum Brands and elsewhere in a new book with former Yum CEO Greg Creed, who left the business in 2019. In “R. E. D. Marketing: The Three Ingredients of Leading Brands,” Creed and Muench lay out their tactics tied to relevance, ease and distinctiveness.
Plus, Merkle expands its tech team
Chris Wood on March 5, 2021 at 10:00 am
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As marketing continues to get more integrated with digital technology (see Merkle’s tech team expansion below), there are many questions about how humans fit into the equation. My ready response is that when it comes to technology, people direct it and keep it focused on company goals. Artificial intelligence doesn’t care about company success until it’s tailored by marketers to recognize demands for individual companies and customers.