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A Q+A with Greg Creed, former CEO of Yum Brands, on marketing

A Q+A with Greg Creed, former CEO of Yum Brands, on marketing
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South africaDavid gibbsKen muenchTaco bellYum foundationGreg creedYum brandsRestaurant newsCreed uncoடேவிட் கிப்ஸ்கேன் முேன்ச்டகோ மணியும் அடித்தளம்கிரெக் மதம்யும் பிராண்டுகள்உணவகம் செய்தி

Yum Brands CMO shares strategies that can boost brands

Ken Muench holds a dual role that’s unique in the marketing industry. He is the chief marketing officer of Yum Brands, which owns KFC, Taco Bell, Pizza Hut and the smaller Habit Burger Grill. He is also chief strategy officer and co-founder of Collider Lab, a strategic consultancy that Yum acquired in 2015. Muench and the Collider team work with Yum’s brands, and some outside clients, to hone strategies and boost results. Muench began his advertising career as a copywriter, then to strategic planning at agencies before co-founding Collider Lab. He writes about the marketing strategies implemented at Yum Brands and elsewhere in a new book with former Yum CEO Greg Creed, who left the business in 2019. In “R. E. D. Marketing: The Three Ingredients of Leading Brands,” Creed and Muench lay out their tactics tied to relevance, ease and distinctiveness.

Ken muenchTaco bellYum brandsCollider labPizza hutHabit burgerThree ingredientsLeading brandsகேன் முேன்ச்டகோ மணியும் பிராண்டுகள்மோதல் ஆய்வகம்பீஸ்ஸா குடிசைபழக்கம் பர்கர்மூன்று பொருட்கள்முன்னணி பிராண்டுகள்

Yum! Brands CMO Explains Why Instagram Inspired Taco Bell s Turnaround

In 2011, Yum! Brands was struggling to boost slumping sales at Taco Bell. “They had been trying to jolt sales with lowering prices and stuff like that and it really wasn't working,” said Yum! Brands CMO Ken Muench. Former Yum! Brands CEO Greg Creed, the head of Taco Bell at the time, brought in Collider. Continue reading »

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A frank talk with Yum s recently retired CEO enthralls in Rebounding on Steroids webinar| Webinar

A frank talk with Yum s recently retired CEO enthralls in Rebounding on Steroids webinar Greg Creed led the QSR powerhouse, Yum Brands, for five years and developed some very definite views on what works and what doesn t when it comes to restaurant marketing which he shares in a free, on-demand webinar, Rebounding on Steroids: Lessons Learned from Former Yum! CEO. Rebounding after the difficult restaurant industry issues of the pandemic is the central subject of a frank talk with Yum Brands retired CEO Greg Creed in this webinar. (Photo: iStock) In the fast food world, there are few leaders with the depth and breadth of experience under their belts that recently retired Yum Brands CEO Greg Creed has accrued. In his five years at the helm of one of the world s leading quick-service restaurant companies, he not only helped resurrect the KFC brand with a new hipper image under its longtime namesake colonel s image, but also shepherded Taco Bell into a whole new identity phase, la

United kingdomDennis beckerKen muenchChuck moxleyTaco bellA taco bell hotelYum brandsGreg creedLessons learnedThree ingredientsLeading brandsTaco bell hotelஒன்றுபட்டது கிஂக்டம்டென்னிஸ் பெக்கர்கேன் முேன்ச்டகோ மணி