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Furniture World News By Nic Ledoux on 5/13/2021 The award-winning video team at Malouf Home™ recently produced a brand video for Salt Flat furniture that offers a lifestyle perspective on the product line across the bedroom, dining room and living room categories. Malouf retail partners can download the video from the Wholesale Resource Center and then use the promotional piece in their marketing efforts. The video can also be viewed below.
“With the brand video, we wanted to tell a story that would resonate with our customers, as well as celebrate the superior quality and timelessness of the furniture,” said Eric Holmstead, director of North American sales. “The idea was to show how a family can build an entire lifetime of memories around these furniture pieces and then pass them down to the next generation.” He added, “Along with the new video, we’re excited to announce that select Sa ....
Furniture World News Steven Sciortino Malouf announces that it has released a new e-book that explains how retailers can best utilize email marketing. The guide includes how to get started, an email marketing platform comparison, tips for building an email list, sample content, and different types of emails and their benefits for shoppers. A full read of the guide will teach users how to build a great campaign from start to finish. Jeff Frodsham, email marketing manager for Malouf, said, “The goal of the e-book is to help our retail partners increase their profits through email marketing, grow their subscribers, boost marketing efficacy, and get the most from their email metrics.” He continued, “Email is a powerful marketing tool, generating 44 dollars for every dollar spent. We want to teach people how to easily harness that power.” ....