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Soumak Banik returns to Indonesia as MediaCom MD

Soumak Banik returns to Indonesia as MediaCom MD
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Soumak Banik returns to MediaCom as Indonesia MD

Soumak Banik returns to MediaCom as Indonesia MD
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

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OTT reaches critical mass in APAC

| 07 March 2021
Research from global video advertising platform SpotX has revealed that over-the-top (OTT) video streaming in APAC has now reached 392 million people, with 70% of consumers across the region watching streaming video at least once a week.
The OTT Is for Everyone: APAC report SpotX report was undertaken by Singapore-based research firm Milieu Insights which conducted a quantitative survey of 7,000 people across eleven markets. People were surveyed by an online panel, and were 16 and older, and watched video content on any device.
It examined video consumption trends and advertising receptivity in the APAC region for services that allow viewers to stream video content over the internet, from a multitude of devices including smart TVs, personal computers or smartphones. SpotX said the aim of the report is to provide advertisers and media owners with an enhanced understanding of the trends driving OTT viewership in the Asia-Pacific region which ....

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OTT streaming platforms in Asia Pacific now have more than 400 million viewers

Viewers in markets like Philippines, Indonesia and Australia watched more content on OTT
More than 400 million people now use OTT video streaming services across the Asia Pacific region, with over 69% of video viewers in the region watch streaming video at least once a week.
The top three markets for OTT viewing were Singapore (91%), Australia (81%), and Indonesia (76%), the OTT is for Everyone APAC research’ report by SpotX found.
In Indonesia, there is a surge in OTT viewing with 79% of viewers in the 18-34 age bracket and 86% of those watching video mostly on their phones.
“OTT has truly hit the mainstream. Streaming video monopolises attention and smartphones dominate attention in Southeast Asia. This creates a distinct and unique OTT ecosystem where viewers can choose from a diverse mix of global, regional and local players who offer world-class local and international content,” said Gavin Buxton, the Asia managing director at SpotX. ....

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