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Dec. 23, 2020 4:31 pm ET
Retailers are tweaking their supply chains and communications in a bid to alleviate customer disappointment around holiday postal delays.
Many deliveries are taking longer this holiday season as the coronavirus pandemic drives more people to rely on the internet to buy presents, a situation some retail observers have dubbed âShipageddon.â Salesforceâs Commerce Cloud reported nearly 45 million orders placed on its platform in the week commencing Cyber Monday, up 43% from the same week a year ago.
Customers have in general been sympathetic to communicated delays, but still want their orders to arrive by Christmas at the end of a difficult year, said Lidiane Jones, the chief executive officer of Salesforce Commerce Cloud. Many people who arenât gathering with families and friends as usual are shipping items directly to one anotherâs houses, she said.
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For years, the lingerie industry has talked about challenger brands disrupting the traditional players in the market with more inclusive sizing, more accurate fit or better culture. Wacoal is kind of tired of hearing about it. It irks us all here that we ve been doing all these, for lack of a better word, progressive and relevant things, for many, many years, CEO and President of Wacoal America Mitch Kauffman said. We don t talk about it a lot: Shame on us. Then in the last few years, all these digitally native brands seem to be getting a lot of PR and doing things, frankly, that we ve been doing all along.