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March 1 2021, 10:02 am | BY Lynchy | 71 Comments Ladbrokes has launched its latest brand campaign in Australia, ‘Ladbroke It’, featuring Hollywood A-Lister Mark Wahlberg via creative agency Thinkerbell and production company Finch
The new national campaign is aimed at making horse racing even more exciting, and sees Wahlberg star as ‘Mike Iceberg’, Ladbrokes new (CEO) Chief Entertainment Officer. Iceberg has coined the term ‘Ladbroke It’, which is all about turning up the dial on excitement and entertainment. The ‘Ladbroke It’ campaign will run nationally in Australia throughout the year across broadcast, print, digital, social and out of home platforms. Says Jim Ingram, National Chief Creative Tinker at Thinkerbell: “Part of our creative challenge was literally this: Use Mark Wahlberg to help us make racing even more exciting. Cue big shiny red Harley Davidson Horse and a dancing ATM. ....
Mark Wahlberg fronts Ladbrokes campaign as chief entertainment officer Mike Iceberg March 1, 2021 10:25 Hollywood actor Mark Wahlberg has taken the lead in Ladbroke’s latest brand campaign, starring as the betting brands’ new chief entertainment officer, Mike Iceberg. The campaign, from Thinkerbell, sees Iceberg inject some excitement into the Ladbrokes office, coining the brand’s new tagline ‘Ladbroke It’. “Part of our creative challenge was literally this: Use Mark Wahlberg to help us make racing even more exciting. Cue big shiny red Harley Davidson Horse and a dancing ATM…” said Jim Ingram, national chief creative tinker at Thinkerbell. “Our creative strategy in this was to use Mark as an actor playing an actual role, Mike Iceberg, rather than a celebrity endorsement. Christopher Riggert brought all his crazy and the whole Finch team did a brilliant job bringing Iceberg to life.” ....
Mark Wahlberg stars in a cheeky new campaign for Ladbrokes dailymail.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailymail.co.uk Daily Mail and Mail on Sunday newspapers.
Walmart, Winn-Dixie pharmacies to receive coronavirus vaccine Doses to soon come to Florida locations Tags: Walmart, Winn-Dixie pharmacies to receive coronavirus vaccine SEMINOLE COUNTY, Fla. – The Biden Administration announced this week the federal government will ship 1 million vaccine doses to pharmacies across the country. Popular chains like Walmart and Winn-Dixie will be receiving shipments, though CVS and Walgreens stores in Florida are not part of the initial rollout at least for now. Publix is also on the list, which has already provided state vaccines to thousands of seniors in Florida. [TRENDING: Ad “Starting on February 11th, the federal government will deliver vaccines directly to select pharmacies across the country. This will provide more sites for people to get vaccinated in their communities,” said White House COVID-19 response coordinator, Jeff Zients. ....
Eric Gray, sophomore linebacker Jahmir Johnson all entered the transfer portal on Wednesday (January 20), To o To o started all 10 games for the Vols as a sophomore in 2020, leading Tennessee with 76 tackles and 10 tackles for loss. Crouch also started every game during his sophomore season in 2020 and was third among defensive players with 57 total tackles. Gray, also a sophomore, ranked sixth among SEC running backs with 772 yards, 85.8 yards per game and 114.0 yards from scrimmage. Johnson, a redshirt senior, will be able to get an extra year of eligibility following the NCAA s decision to grant an additional year to fall and winter sports athletes. ....