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This Madison businessman is wearing a neon pink wig for a month. Here’s why.


By Christina Lorey
Mar 10, 2021 1:04 PM
MADISON, Wis. Close your eyes and envision a businessman: a freshly-pressed shirt, pants, dress shoes… and a pink wig?!
Kendall Richards, president of the Madison-based All-Comfort Services, doesn’t look like your typical businessman, at least
this month. Richards is wearing a hair-raising, head-turning neon pink wig for 30 days to raise money and awareness for breast cancer and the Susan G. Komen Foundation. Like many, his involvement with Komen is the result of a personal connection: Richards’ grandma fought and beat breast cancer in her 70s. She lived to the age of 102.
Now, Richards is participating in the nonprofit’s BigWig challenge. He and nine other wig-wearing do-gooders are trying to raise at least $75,000 for Susan G. Komen of Wisconsin. The challenge runs through Monday, March 15 and is just one example of the innovative ways people are raising money in new ways during the pandemic. ....

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This Madison businessman is wearing a neon pink wig for a month. Here's why.


Kendall Richards, president of the Madison-based All-Comfort Services, doesn’t look like your typical businessman, at least
this month. Richards is wearing a hair-raising, head-turning neon pink wig for 30 days to raise money and awareness for breast cancer and the Susan G. Komen Foundation. Like many, his involvement with Komen is the result of a personal connection: Richards’ grandma fought and beat breast cancer in her 70s. She lived to the age of 102.
Now, Richards is participating in the nonprofit’s BigWig challenge. He and nine other wig-wearing do-gooders are trying to raise at least $75,000 for Susan G. Komen of Wisconsin. The challenge runs through Monday, March 15 and is just one example of the innovative ways people are raising money in new ways during the pandemic. ....

United States , Nikki Panico , Susang Komen , Kendall Richards , Comfort Services , Charity Navigator , Susang Komen Foundation , Madison Based All Comfort Services , More Than Pink , State Executive Director , ஒன்றுபட்டது மாநிலங்களில் , நிக்கி பணிக்கோ , சுசாங் கோமேன் , கெஂடெல் ரிச்சர்ட்ஸ் , ஆறுதல் சேவைகள் , தொண்டு நேவிகேட்டர் , சுசாங் கோமேன் அடித்தளம் , மாடிசன் அடிப்படையிலானது அனைத்தும் ஆறுதல் சேவைகள் , மேலும் விட இளஞ்சிவப்பு , நிலை நிர்வாகி இயக்குனர் ,