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As Tony Cullingham announces the end of the Watford Ad Course, Ben Mooge reflects on his creative roots as his agency launches the Not the D&AD Publicis Student Workshop this autumn. ....
Club news: Christian Women connect Today at 1:00 a.m. A group from the Garden Club of Rogers took a guided tour of the Linnaeus Teaching Gardens in Tulsa, Okla. The gardens offered a variety of floral gardens, vegetable gardens, herb gardens and waterfalls, and a coy pond. After the tour the group had lunch at Brookside Diner, followed by a short tour of the private garden of Lee Dickerson, also in Tulsa. There was 13 in attendance. For more information on the club call (951) 275-3191 or email [email protected] (Courtesy Photo) Rotary The Rotary Club of Fayetteville will meet at noon July 29 at Mermaids Seafood Restaurant. The program will be given by Matt Waller, the University of Arkansas Walton College of Business dean, on the topic of leadership. Live Zoom meetings are still available if you do not feel comfortable coming in person. Email the club for a link to the meeting. ....
NZCS chat recap: ‘Not everything can be electrified’ Alternative fuels for freight transportation have advantages and disadvantages 0 44 1 minute read This fireside chat recap is from FreightWaves’ Net-Zero Carbon Summit on Thursday. FIRESIDE CHAT TOPIC: Alternative fuels for transportation DETAILS: Logistics is about trade-offs and overcoming these trade-offs. There are many emerging alternative fuels for freight transportation and all of them have advantages and disadvantages. SPEAKERS: Matt Waller and Milton Bevington BIOS: Waller is the dean of the Sam M. Walton College of Business at the University of Arkansas. His opinion pieces have appeared in The Wall Street Journal Asia and Financial Times and he has co-written multiple books on supply chain management. He also is a FreightWaves adviser. ....
Preview: Net-Zero Carbon Summit, April 22 Sign up now for FreightWaves free virtual summit 0 12 3 minutes read The climate is changing. Higher temperatures, more intense and frequent natural disasters, and rising sea levels are among the many challenges that climate change poses. The transportation sector has recognized its role and is paving the way for a more sustainable future. From fuel efficiency and greenhouse gas reduction goals to hydrogen-powered aircraft and battery-electric trucks, sustainable transportation technologies are advancing every day. Tune in to FreightWaves’ Net-Zero Carbon Summit on April 22 to hear industry experts discuss strategies to decarbonize the transportation sector. Angie Slaughter, Vice President of Sustainability Procurement, Anheuser-Busch ....
Mar 10, 2021 Josh Mcloughlin Trust has never been more important or in shorter supply. Advertisers and marketers used to think winning loyalty was the ultimate campaign aim. But if the public does not trust a brand to begin with, building the loyalty needed for long-term success is that much harder. “Trust is the fundamental reason brands came into existence and why they became so valuable”, says Matt Waller, creative director of London-based advertising agency Recipe. Yet trust in many public institutions is declining. This year’s Edelman Trust Barometer found that confidence in government (-8 points), the media (-6 points), NGOs (-6 points) and business (-3 points) was down as the pandemic, protests and politics polarised opinion. In the resulting “infodemic”, trust in all information sources slumped to record lows. ....