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March 2 2021, 3:33 pm | BY Ricki Green | 1 Comment Sanofi Consumer Healthcare has launched a new direct to consumer vitamin brand, Livvit via a campaign developed by Mutiny and Edge.
Through a series of questions around health and wellness goals and behaviours, Livvit offers consumers access to a personalised, daily multi-vitamin via a monthly subscription service. Sanofi Consumer Healthcare worked with Mutiny, who partner with creative agency Edge, on the launch of the brand – with Mutiny handling go-to-market thinking and data strategy, and Edge responsible for development of the brand positioning, packaging, communications strategy, creative and media. The brand takes a quirky but empowering stance in its communication, offering the health conscious audience both ease of access and a multi-vitamin tailored to their individual goals. ....