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Samsung s Bespoke line brings customizable and colorful appliances
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Samsung announces global expansion of Bespoke home appliances
Samsung hosted the BESPOKE Home 2021 event earlier today, and much to the public’s expectations, the company announced its global expansion plans for its latest range of home appliances including refrigerators, air purifiers, vacuum cleaners, customized appliances for the entire kitchen, and more. The company also announced a few partnerships with artists who have created unique limited-edition refrigerator panel designs for the 2021 lineup.
Samsung’s BESPOKE refrigerators are coming to North America, Latin America, Europe, CIS, the Middle East, and
select regions across Asia and Africa. In North America, Samsung will release the BESPOKE 4-Door Flex, the 1-Door Column, and the 2-Door Bottom-Mount Freezer. To mark the series’ release in North America, Samsung has created a few unique metal colors specifically for the region: Champagne Rose Steel, Matte Black Steel, and Navy Steel.
Samsung’s modular approach brings bespoke design to the kitchen
Samsung’s modular approach brings bespoke design to the kitchen
Samsung is looking to the future of home goods
Samsung’s global home appliance arm spent the best of last year trying to gauge how lockdown living has changed our relationship with our homes. A well-established supplier of high-end appliances, the Korean multinational has launched a bid to become the go-to brand for those looking for a more personal approach. Samsung has a long history of pushing products like the humble refridgerator into new directions, instigating the concept of a smart fridge, for example. The new range is focused on aesthetics, rather than electronics. It’s a straightforward approach, doing away with the concept of ‘white goods’ in favour of a modular design system that allows owners to change colour to match their interior.
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Samsung has announced that it is launching its Samsung BESPOKE customizable refrigerator to more countries.
The device was launched last year and now Samsung intends to launch it in the US this year and it will be available with a range of options. Samsung will be showing the device off at CES 2021 next week.
Samsung Electronics today announced that its BESPOKE refrigerator will be available in the U.S. this year. To be unveiled for the first time at CES 2021, the BESPOKE lineup will include an all-new 4-Door Flex format that has sleek lines and a contemporary flat-panel design with recessed handles, blending seamlessly into existing kitchens for various lifestyles. The 4-Door Flex also features a new Beverage Center™ and an improved Flex Zone. The lineup will also include Column and Bottom Mount Freezer formats, allowing for modular configurations that can grow to fit each household’s unique needs.
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