Samsung’s modular approach brings bespoke design to the kitchen
Samsung’s modular approach brings bespoke design to the kitchen
Samsung is looking to the future of home goods
Samsung’s global home appliance arm spent the best of last year trying to gauge how lockdown living has changed our relationship with our homes. A well-established supplier of high-end appliances, the Korean multinational has launched a bid to become the go-to brand for those looking for a more personal approach. Samsung has a long history of pushing products like the humble refridgerator into new directions, instigating the concept of a smart fridge, for example. The new range is focused on aesthetics, rather than electronics. It’s a straightforward approach, doing away with the concept of ‘white goods’ in favour of a modular design system that allows owners to change colour to match their interior.