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Creative 20 Add to collection
adam&eveDDB launches new advertising campaign for eve sleep to promote the benefits of sleep wellness
eve sleep, the sleep wellness brand that sells mattresses online and through retail partners, has launched a new advertising platform in France called ‘La Vie En Jaune’ (‘Life In Yellow’). To mark the launch the brand has created a new film, ‘Le Coq’, featuring a stop motion singing cockerel, encapsulating the feeling you get when you wake from having had a really great night’s sleep.
Created by adam&eveDDB, the new campaign marks a strategic shift for the sleep wellness brand.
Financial services giant Aviva has unveiled a new positioning, "It takes Aviva", as it seeks to reassert its role as a market leader and show it is about "more than insurance"
My Campaign: the making of The Guardian Three little pigs
Droga5 London chief creative officer David Kolbusz recalls how in 2012 Bartle Bogle Hegarty’s back-up script was turned into an epic vision for the future of journalism.
by David Kolbusz
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