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Signet's Purchase of Rocksbox Is Both Strange and Logical – JCK


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This week, Signet purchased jewelry subscription service Rocksbox for an undisclosed sum. And when I consider why, I’m reminded of the time Woot founder Matt Rutledge asked Jeff Bezos why Amazon bought his company.
“You’re the octopus that I’m having for breakfast,” Rutledge remembers Bezos saying. “When I look at the menu, you’re the thing I don’t understand, the thing I’ve never had. I must have the breakfast octopus.”
There’s something intriguing but also a little unsettling about that quote, as if we’re all guppies in Jeff Bezos’ shark tank. But while Signet is no Amazon, that might explain the thinking behind its acquisition of Rocksbox. ....

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Signet Jewelers to acquire Rocksbox for an undisclosed price.


The acquisition will expand Signet s services to jewellery rental.
Signet shares jumped roughly 3.5% on market open on Tuesday.
Signet Jewelers Limited (NYSE: SIG) acquired Rocksbox Inc. for an undisclosed price on Tuesday. The acquisition will help the owner of prominent brands like Zales and Kay Jewelers to debut in the jewellery rental business.
Signet Jewelers shares jumped roughly 3.5% on market open on Tuesday, touching an intraday high of £44.45 per share. Later in the day, however, the stock lost the entire gain and closed the regular session at a per-share price of £41.88. Signet remained flat in after-hours trading on Tuesday.
Are you looking for fast-news, hot-tips and market analysis? ....

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Signet Acquires Jewelry Subscription Platform Rocksbox


Jewelry15:59
Three years ago Signet Jewelers, the world s largest retailer of diamond jewelry, launched “Path to Brilliance,” the official name of its business growth strategy. By acquiring Rocksbox, the subscription-based jewelry rental platform, Signet can expand the retail group’s services, reach a younger demographic, and offer customers new ways to enjoy jewelry without the pain of buying it.
Rocksbox, founded by former McKinsey and Bain consultant Meaghan Rose in 2012, is a subscription service that charges $21 per month for three jewelry pieces from a long list of designers such as Kate Spade, Kendra Scott, and Slate. The customer can choose to buy any of the pieces they rent. ....

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Signet acquires jewelry rental startup Rocksbox


Dive Brief:
Signet Jewelers on Tuesday announced the acquisition of Rocksbox, a jewelry rental subscription platform, for an undisclosed amount.
Rocksbox is an online retail and rental service, as subscribers can return merchandise after a time, with shipping free both ways, or opt to buy it.
The move expands Signet beyond its largely mall-based fleet of 2,800 stores, which operate under the banners Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Piercing Pagoda and James Allen.
Dive Insight:
Signet Jewelers appeared to benefit from the extra cash many consumers had toward the end of last year, after some infusion of stimulus and months of spending much less on on things like entertainment and clothes. ....

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