Operator
Ladies and gentlemen, thank you for standing by. Welcome to Best Buy s Q1 FY 2022 earnings conference call. [Operator instructions] As a reminder, this call is being recorded for playback and will be available by approximately 11:00 a.m. Eastern Time today.
[Operator instructions] I will now turn the conference call over to Mollie O Brien, vice president of investor relations.
Mollie O Brien
Vice President of Investor Relations
Thank you, and good morning, everyone. Joining me on the call today are Corie Barry, our CEO; Matt Bilunas, our CFO; and Mike Mohan, our president and COO. During the call today, we will be discussing both GAAP and non-GAAP financial measures. A reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measures and an explanation of why these non-GAAP financial measures are useful can be found in this morning s earnings release, which is available on our website investors.bestbuy.com.
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Best Buy has started to offer $200 yearly memberships to customers in the Twin Cities in return for benefits such as free or discounted Geek Squad services.
Best Buy Beta is a pilot program that started a month ago in Iowa, and parts of Pennsylvania and Oklahoma. It is now available in the Twin Cities. As we look to evolve our membership programs, the goal of Best Buy Beta is to create a membership experience that customers will love and to leave them feeling confident throughout their relationship with Best Buy, said Allison Peterson, Richfield-based Best Buy s chief customer officer, in a statement. This pilot offers premium service, complete with support aimed at anticipating our customers needs.
Would you pay $200 for a membership to Best Buy?
The retailer has launched a pilot program in Iowa, Oklahoma and now the Twin Cities that includes Geek Squad services.
Sean Berube, who was visiting from Arizona, walked out of Best Buy with a KitchenAid mixer on Black Friday last year in Dallas.(Juan Figueroa / Staff Photographer)
12:16 PM on May 3, 2021 CDT
Best Buy has started to offer $200 yearly memberships to customers in the Twin Cities in return for benefits such as free or discounted Geek Squad services.
Best Buy Beta is a pilot program that started a month ago in Iowa, and parts of Pennsylvania and Oklahoma. It is now available in the Twin Cities.
Best Buy launches new membership program, keeping up with Amazon Prime, Walmart+
By Chris Williams
Best Buy is testing out a new membership program, called Best Buy Beta.
Best Buy is testing out a new membership program, called Best Buy Beta, to provide customers with exclusive pricing, free standard shipping and delivery, and other benefits.
The program will cost up to $199.99 for members in select stores in Iowa, Oklahoma and eastern Pennsylvania. The company will soon offer the service in Minnesota, North Carolina and Tennessee by the end of April, a total of 60 stores.
Other perks include unlimited technical support, up to two years of warranty on eligible items, free installation and 24/7 concierge service.
Best Buy launches new membership program, keeping up with Amazon Prime, Walmart+ fox29.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fox29.com Daily Mail and Mail on Sunday newspapers.