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"Пандемия и кризис разбудили спавшие до того тренды" — Анна Руденко, AB InBev Efes Украина

"Пандемия и кризис разбудили спавшие до того тренды" — Анна Руденко, AB InBev Efes Украина
delo.ua - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from delo.ua Daily Mail and Mail on Sunday newspapers.

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Nonalcoholic beer a growing trend

Nonalcoholic beer a growing trend
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Can you still enjoy the hair of the dog if the dog is hairless? For craft beer enthusiasts looking to mitigate the effects of high-octane alcohol, the answer is yes, as the new crop of nonalcoholic beers permeating the craft beer market shows.
Beer corporate giants and national craft beer brands were quick to embrace the nonalcoholic beer trend that has surged for years in other global markets, especially Europe. But the small breweries that piece together the booming American craft industry may not ever be part of that market segment.
“More people are definitely asking for it,” said Rich Miller, a sales associate at Brew Crew Oliver’s Beverage in Albany. Of the 24 nonalcoholic beer options he guides people to at the store, only a few fall under the umbrella of “craft.” None of them are produced locally. ....

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The week in pictures

The Drinks Business
08 January 2021
By Phoebe French
Liverpool FC captain and England footballer Jordan Henderson is teaming up with Budweiser this month on social initiative Team Zero. The campaign will see Henderson promote the brewer’s 0% ABV Budweiser Zero and the #TeamZero movement across social media. The project encourages fans to sign up by visiting jointeamzero.com to access discounts on merchandise and exclusive prizes, such as hospitality tickets to England home games and signed England shirts
Henderson said: “Sometimes, for all of us, deciding not to drink can give that extra focus and edge needed to succeed – and even if only during Dry January, it can still help you start as you mean to go on. I’d encourage everyone to join me in #TeamZero and let’s do Dry January with Bud Zero, together.” ....

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The best no and low alcohol beers, wines and spirits to get you through Dry January

The best no and low alcohol beers, wines and spirits to get you through Dry January
Tighter lockdown restrictions, cold nights and unrest on the other side of the Atlantic are enough to test even the strongest of resolve.
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Jane Lynch slings one-liners for Mercedes and brands prep for Dry January: Trending

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Mercedes-Benz
Winner
If new-age fame is defined as getting your own Ben & Jerry’s ice cream flavor, Colin Kaepernick has officially reached superstardom. The ex-QB and social-justice advocate’s face adorns the new “Change the Whirled” variety announced this week.
Loser(s)
All the agency strategists who have to spend their holidays prepping for Coca-Cola’s just-announced global agency review, which kicks into gear in the new year.
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Car talk
It’s a constant challenge for auto marketers: how do you plug in-car features without boring people to death? Mercedes-Benz has turned to Jane Lynch for help. The actress lends her wit to a new social campaign from Publicis that has some fun with the fact that not many people are traveling via air travel today. Lynch parodies in-flight safety videos, while throwing in a few one-liners, like when she compares adjustable heated seat cushions to “being spooned by a warm loaf of freshly ba ....

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