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By John Glenday-12 January 2021 09:52am Publicis brings OOH media buying in-house, ending its relationship with Posterscope Publicis Media has migrated all out-of-home buying to the jurisdiction of its in-house agencies with immediate effect, drawing a 27-year relationship with Dentsu’s Posterscope to a close. What’s the deal? Publicis believes that only by taking direct control of all out-of-home (OOH) planning and investment can it offer clients a true end-to-end solution. The changes bring outdoor advertising into line with Publicis’s other media services, allowing it to directly pool all data, insight, commerce and content in one place to better engage with consumers. ....
Publicis Media exits Posterscope deal to bring OOH buying in-house The move spells the end of Meridian Outdoor, a 50-50 joint venture between the two companies. by Omar Oakes Vodafone: last year s best 5G campaign was bought by Carat and Posterscope on Global roadside sites Sign in to continue Free email bulletins ....