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HAVAS CREATIVE GROUP INDIA APPOINTS AMISH SABHARWAL AS SENIOR ECD AND CREATIVE HEAD OF DIGITAL EXPERIENCE

HAVAS CREATIVE GROUP INDIA APPOINTS AMISH SABHARWAL AS SENIOR ECD AND CREATIVE HEAD OF DIGITAL EXPERIENCE
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Dove s #StopTheBeautyTest campaign by Ogilvy sends out a strong message

Click on the Image to watch the TVC. Dove’s latest film walks us through hard-hitting, real stories of beauty-based judgement and rejection faced by women during the matchmaking process, and the impact this has on their self-esteem. The film: Advertisement The search for beauty can often be ugly and diminishing. A recently conducted “India’s Beauty Test (2020) Report” reveals some unsettling statistics about the pressures and anxieties around conforming to a narrow ideal of beauty in the run-up to arranged marriage. An alarming nine out of 10 single women in India feel they are judged and rejected based on their looks during the marriage process. Furthermore, 68% claimed that rejections based on beauty during the arranged marriage process impacted their self-esteem and confidence.

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