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Email marketing agency folds with debts of $2m and just $97 in the bank April 19, 2021 10:00 Email marketing agency Raedium Digital has ceased trading with the company owing creditors and staff more than $2 million, Mumbrella has learned. Liquidators are investigating the failure of the Melbourne-based operation, with some creditors understood to have been chasing outstanding invoices for months. According to documents seen by Mumbrella, agency creditors include Mindshare Melbourne, which is owed $27,000, performance marketing firm Voban Digital, which is $22,533 out of pocket, UK-based One Click Wonder which is owed $62,500 and online marketing firm Permission Corp which has unpaid invoices totalling $31,368. Liquidator PKF Melbourne listed upwards of 50 creditors, the largest of which is the Australian Tax Office which is chasing half a million dollars from Raedium. ....
Initiative boosts Perth team with five new hires March 2, 2021 10:45 Initiative’s Perth office has expanded with the addition of five hires, including Steve Hare as group business director and Brianna Wells as senior investment partnerships manager. Hare will relocate to Perth from London, where he was head of publishing, digital trading, and cinema at the agency, working with clients including Amazon, Converse, Deliveroo, Lego, Patek Phillippe and the Premier League. In his new role, Hare will lead the Lotterywest, P&N Bank, and Tourism WA accounts, reporting to managing director Luke O’Sullivan, who called the hire a “massive coup”. ....
Initiative fills head of digital partnerships and head of client service roles February 11, 2021 10:43 Initiative is bolstering its digital and client services capabilities with the promotion of Ricardo Carreira as national head of digital partnerships and has hired of Paola Cracknell as Sydney head of client service. Carreira steps up to the national role after two years as head of digital at Initiative Perth. He has client-side experience in digital amassed during his time at Optus, Amaysim, iiNet, RAC and Tourism Western Australia. Ricardo Carreira Initiative Australia managing director Sam Geer, who was appointed to the role in May last year, said of Carreira: “Ric is market-leading talent, who can talk our clients’ language and lead integration across all of Initiative’s digital craft capabilities. He will be responsible for the day-to-day leadership of our digital strategy, partnerships and investment. It’s a critical role in today’s landscape ....
WA health launch new pregnancy guidance campaign via 303 MullenLowe Perth January 14, 2021 10:18 New campaign Alcohol. Think Again. is warning of the dangers of drinking alcohol during pregnancy by demonstrating the inability of the placenta to filter alcohol with red wine poured straight from the glass into a transparent model of a baby. The key message being conveyed is ‘any amount a mother drinks, the baby drinks’. When a mother drinks alcohol it results in the baby carrying the same blood alcohol level, which can have detrimental effects on its development. The campaign was created by 303 MullenLowe Perth, which was appointed by the Cancer Council WA in October to provide creative services for Western Australian Mental Health Commission’s (MHC) programs Alcohol. Think Again, Drug Aware and Strong Spirit Strong Mind. ....