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Mattel Launches Barbie Loves the Ocean


Mattel
Jun 10, 2021
EL SEGUNDO, Calif. Mattel, Inc. (NASDAQ: MAT) introduces Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastic . The launch is in line with Mattel’s goal to achieve 100% recycled, recyclable or bio-based plastic materials across all its products and packaging by 2030.
“This Barbie launch is another addition to Mattel’s growing portfolio of purpose-driven brands that inspire environmental consciousness with our consumer as a key focus,” said Richard Dickson, President and Chief Operating Officer, Mattel. “At Mattel, we empower the next generation to explore the wonder of childhood and reach their full potential. We take this responsibility seriously and are continuing to do our part to ensure kids can inherit a world that’s full of potential, too.” ....

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Mattel wants to give old toys a new life


MONEY
By Kelly Tyko
Mattel PlayBack will recover and reuse the materials from the old toys that families send to the company for future Mattel products.
There s no cost for consumers to participate, and the recycling program will initially accept Barbie, Matchbox and Mega toys. Other Mattel brands are likely to be added.
Mattel toys are made to last and be passed on from generation to generation, Mattel President and Chief Operating Officer Richard Dickson said in a statement.
The company is innovating by finding sustainable solutions.
For materials that cannot be repurposed as recycled content in new toys, Mattel said it will either downcycle them or convert them from waste to energy. ....

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