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Google updates timeline for unpopular Privacy Sandbox, which will kill third-party cookies in Chrome by 2023

Google updates timeline for unpopular Privacy Sandbox, which will kill third-party cookies in Chrome by 2023
theregister.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theregister.com Daily Mail and Mail on Sunday newspapers.

Julien Delhommeau , Google Michael Kleber , Sam Dutton , First Party , C Web Incubator Community Group , C Technical Architecture Group , Privacy Sandbox , Transition State , Federated Learning , First Party Sets , Technical Architecture Group , Web Incubator Community Group , Michael Kleber , Google Developer Advocate Sam , Google Search , சாம் டட்டன் , முதல் கட்சி , ப்ரைவஸீ சாண்ட்பாக்ஸ் , மாற்றம் நிலை , கூட்டமைப்பு கற்றல் , முதல் கட்சி செட் , தொழில்நுட்ப கட்டிடக்கலை குழு , வலை இன்குபேட்டர் சமூக குழு , மைக்கேல் கிலேபெர் , கூகிள் தேடல் ,

WordPress core contributor proposes treating Google FLoC as a security vulnerability

WordPress core contributor proposes treating Google FLoC as a security vulnerability
theregister.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theregister.com Daily Mail and Mail on Sunday newspapers.

First Party , Technical Architecture Group , Federated Learning , Wordpress Core , Search Engine Optimisation , First Party Sets , Privacy Sandbox , முதல் கட்சி , தொழில்நுட்ப கட்டிடக்கலை குழு , கூட்டமைப்பு கற்றல் , வேர்ட்பிரஸ் கோர் , தேடல் இயந்திரம் தேர்வுமுறை , முதல் கட்சி செட் , ப்ரைவஸீ சாண்ட்பாக்ஸ் ,

Google's FLoC flies into headwinds as internet ad industry braces for instability

Reinventing web advertising tech at a time of heightened privacy concern proves difficult
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Analysis With Google testing its FLoC ad technology in preparation for the planned elimination of third-party cookies next year, uncertainty about potential problems and growing legal support for privacy is shaking up the digital ad industry.
The move away from third-party cookies will have significant financial impact on the ad industry, and the internet ecosystem that depends on advertising – assuming you accept studies that credit third-party cookies with meaningful [PDF] rather than minimal [PDF] revenue.
Our analysis suggests that the publishing industry will have to replace up to $10 billion in ad revenue with a combination of first-party data gathered through a combination of paywalls and required registrations, and updated contextual targeting and probabilistic audience modeling (analytics that incorporate an array of unknown elements), said ....

John Wilander , Steven Englehardt , Marc Goldberg , Gowthaman Ragothaman , Terrence Eden , Zach Edwards , Google Facebook , C Privacy Interest Group , C Technical Architecture Group , Us National Security Agency , Irish Data Protection Authority , Electronic Frontier Foundation , Analysis With Google , Privacy Sandbox , Federated Learning , Google Chrome , Trade Desk , Google Accounts , Victory Medium , Apple Webkit , Microsoft Edge , Def Leppard , Michael Kleber , Privacy Interest Group , Bennett Cypher , European Data Protection Supervisor ,

What the FLoC? Browser makers queue up to decry Google's latest ad-targeting initiative as invasive tracking

Browser maker concerns
Browser maker Vivaldi said yesterday: FLoC off! Vivaldi does not support FLoC. Co-founder and CEO Jon von Tetzchner added: Our privacy policy is simple and clear; we do not want to track you.
He added that FLoC would expose personal data in new ways. You might visit a website that relates to a highly personal subject that may or may not use FLoC ads, and now every other site that you visit gets told your FLoC ID, which shows that you have visited that specific kind of site, he said.
These risks could go beyond embarrassment to have serious implications for society if used by authoritarian governments. A dictatorship may be able to work out that dissenters often seem to have one of the same five FLoC IDs. Now anyone who visits a nationally controlled website with that ID could be at risk, he added. We will not support the FLoC API and plan to disable it, no matter how it is implemented. ....

Peter Snyder , Google Schuh , Michael Kleber , Marshall Vale , John Wilander , Chetna Bindra , Brendan Eich , Justin Schuh , First Party , C Technical Architecture Group , Google User Trust Product , Electronic Frontier Foundation , Updated Google , Federated Learning , Privacy Sandbox , Webkit Security Engineer John Wilander , Def Leppard , Technical Architecture Group , Origin Trial , First Party Sets , User Trust Product Manager Chetna Bindra , Chrome Settings , பீட்டர் ஸ்னைடர் , கூகிள் ஸ்சு , மைக்கேல் கிலேபெர் , மார்ஷல் வேல் ,

W3C Technical Architecture Group slaps down Google's proposal to treat multiple domains as same origin

First Party Sets harmful to the web in its current form
Tim Anderson
Thu 8 Apr 2021 // 18:15 UTC
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A Google proposal which enables a web browser to treat a group of domains as one for privacy and security reasons has been opposed by the W3C Technical Architecture Group (TAG).
Google s First Party Sets (FPS) relates to the way web browsers determine whether a cookie or other resource comes from the same site to which the user has navigated or from another site. The browser is likely to treat these differently, an obvious example being the plan to block third-party cookies. ....

Maciej Stachowiak , Mike West , First Party , C Technical Architecture Group , Google First Party Sets , Technical Architecture Group , First Party Sets , Google Chrome , Party Sets , Sameparty Cookies , Tim Bernes Lee , மைக் மேற்கு , முதல் கட்சி , தொழில்நுட்ப கட்டிடக்கலை குழு , முதல் கட்சி செட் , கூகிள் குரோம் , கட்சி செட் ,