January 12 2021, 9:46 am | BY Kim Shaw | No Comments
The Leo Burnett Group Thailand has created a new three spot campaign for the Major Cineplex and Thai Health Promotion Foundation.
The mission of Thai Health Promotion Foundation is to encourage Thai people to live healthier by exercising regularly and reduce smoking and alcohol consumption.
For this campaign, Thai Health Promotion Foundation got complimentary spots from Major Cineplex Cinema to inspire people to turn off their mobile phones while watching movie.
The challenge was to develop a series of cinema ads that can communicate to people to turn off their mobile phones and convey the Thai Health Promotion Foundation’s missions seamlessly.