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Tackling water woes a major challenge

Tackling water woes a major challenge an hour ago Three out of every four jobs globally depend on water in some way, including small-scale farmers who produce 80% of the world’s food. Reuters There is no doubt that water is a very precious asset, like gold. In several countries, water has a very high value, but unfortunately is scarce. This is because population growth and climate change are putting a lot of strain on the planet’s limited water supplies. Ensuring that more people have access to a stable, safe water supply will be a major challenge because politics has been reported creating a stumbling block in water access and distribution.

Dubai-based firm to offer Iftar in Sky in luxury private jet this Ramadan

Dubai-based firm to offer Iftar in Sky in luxury private jet this Ramadan 3 hours ago Jamil Khan, Senior Reporter As the Holy Month of Ramadan approaching fast, a Dubai-based firm Jetex is inviting residents and visitors to the world’s most exclusive Iftar experience in the skies above the UAE besides supporting local charity Dubai Cares, part of Mohammed Bin Rashid Al Maktoum Global Initiatives. The once-in-a-lifetime luxury hospitality experience offers breathtaking aerial views of iconic landmarks and natural vistas in the country against the setting sun, apart from an exquisite culinary treat. The journey commences just before sunset at the Jetex VIP Terminal in Dubai.

United Activation Emirates: Why Dubai is Home to Big Bold Experiences

Trends and Insight 114 Add to collection Matthew Butterworth, MD at MullenLowe MENA on lighting up the Burj Khalifa and bringing the moons of Mars to Earth The grandest. The boldest. The most futuristic. Dubai is a city that’s not afraid of going big – which makes it unsurprising that it’s home to some of the wildest and most ambitious creative activations coming out of the advertising industry.  MullenLowe is one of a cluster of agencies that’s been hitting it out of the park with work that embraces technology, penetrates the culture and creates real buzz. LBB’s Laura Swinton speaks to MullenLowe’s managing director Matthew Butterworth to find out what the rest of the world can learn from Dubai’s ambitious activations.

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