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NAD Finds Certain Claims for Optic White Renewal Toothpaste Supported; Colgate to Appeal Recommendation to Discontinue Quantified Stain Removal Claim

NAD Finds Certain Claims for Optic White Renewal Toothpaste Supported; Colgate to Appeal Recommendation to Discontinue Quantified Stain Removal Claim
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NEW YORK, March 11, 2021 /PRNewswire/ The National Advertising Division (NAD) of BBB National Programs determined that Colgate-Palmolive Company supported advertising claims that its Optic White Renewal Toothpaste has unprecedented whitening power, contains 3% hydrogen peroxide, and has the most hydrogen peroxide in a whitening toothpaste. However, NAD recommended that Colgate discontinue the claim that its product removes 10 years of yellow stains. Colgate will appeal that recommendation.
The claims at issue, which appeared on websites, television advertising, and product packaging, were challenged by the Procter and Gamble Company (P&G), a competing manufacturer of toothpaste. ....

National Advertising Review Board , Palmolive Company , Gamble Company , National Programs , National Advertising Division , Colgate Palmolive Company , Optic White Renewal Toothpaste , Optic White Renewal , Crest Pro Health , White Brilliance , Better Business Bureaus , Bbb National Programs , பால்மொலிவே நிறுவனம் , சூதாட்டம் நிறுவனம் , தேசிய ப்ரோக்ர்யாம்ஸ் , கோல்கேட் பால்மொலிவே நிறுவனம் , பார்வை வெள்ளை புதுப்பித்தல் பற்பசை , பார்வை வெள்ளை புதுப்பித்தல் , முகடு ப்ரொ ஆரோக்கியம் , வெள்ளை புத்திசாலித்தனம் , சிறந்தது வணிக பணியகங்கள் , பிபிபி தேசிய ப்ரோக்ர்யாம்ஸ் ,

New Published Study Finds an Innovative Toothpaste May Be the First To Show Significant Improvements In Patients Suffering From Gum Disease affecting 65 Million Americans

New Published Study Finds an Innovative Toothpaste May Be the First To Show Significant Improvements In Patients Suffering From Gum Disease affecting 65 Million Americans
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As Scientists Link COVID-19 to Gum Disease, the Study Shows LivFresh Toothpaste Significantly Reduces Gum Bleeding, Gum Inflammation, and Gum Pocket Depths in Patients with Periodontitis, the Most Severe Form of Gum Disease
LivFresh represents a groundbreaking therapy in the treatment of periodontal disease. This is the first double-blind clinical study for a toothpaste to report significant reductions in gingival bleeding and pocket depths,” said Dr. Petra Wilder-Smith, a leading US expert in the study oral medicine. ....

United States , Los Gatos , Amaninder Kaur , Petra Wilder Smith , Livionex Livfresh , Nicolaas Geurs , Joan Otomo Corgel , Charles Cobb , Amit Goswamy , Us Department Of Defense , Livionex Inc , Department Of Periodontology , Crest Pro Health , Beckman Laser Institute , American Academy Of Periodontology , Us National Institutes Of Health , Silicon Valley , Long Covid , Birmingham School , Pocket Depths , Root Planning , Professor Emeritus , Kansas City , Assistant Professor , American Academy , Fresh Dental Gel ,

Unfounded Preventions, Treatments for COVID-19 and the Pharmacist Role in Educating the Public

The objective of the study was to increase awareness among pharmacists about products for which unfounded claims have been made regarding prevention of severe acute respiratory syndrome coronavirus 2 (SARS-COV-2) infections.
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United States , American Society Of Health , Crest Pro Health , American Society , Health System Pharmacist , Clinical Meeting , ஒன்றுபட்டது மாநிலங்களில் , அமெரிக்கன் சமூகம் ஆஃப் ஆரோக்கியம் , முகடு ப்ரொ ஆரோக்கியம் , அமெரிக்கன் சமூகம் , ஆரோக்கியம் அமைப்பு மருந்தாளர் , மருத்துவ சந்தித்தல் ,