(Fargo, ND) While on patrol this summer, North Dakota law enforcement agencies will be looking for kids wearing helmets. If caught, a child may find themselves making a trip to a local DQ restaurant.
As part of AAA’s “I Got Caught” campaign, as many as 12,000 North Dakota youth will be written a ‘citation’ for a free small ice cream cone for wearing a helmet while biking, skateboarding or in-line skating.
“We want to encourage youth to wear a helmet in hopes they develop a lifelong appreciation for safety,” said Gene LaDoucer, North Dakota spokesman for AAA-The Auto Club Group. “Program sponsors enjoy providing positive reinforcement to youth and hope parents will take the next step in modeling the desired habit of wearing helmets themselves.”