Mediabrands Malaysia has announced the appointment of Fan Chen Yip as Chief Investment Officer of Mediabrands Malaysia.
Fan Chen Yip will be responsible for all legacy and new media investments within the group. In his role, he will expand the trading scope to adapt to the new needs of the industry and create opportunities to optimise business value for clients, with a strong focus on buying accountability and innovation.
Chief Executive Officer of Mediabrands Malaysia, Bala Pomaleh said, “We are delighted to welcome Fan to the Mediabrands executive leadership team to helm this critical role. His deep knowledge of our business and clients, coupled with his strengths in partnership will help steer us ahead of the curve. His experience across multi-faceted roles within the industry thus far will hold us in good stead as he works in collaboration with Mediabrands agencies and client leaders to advocate the right investment decisions for them.”
He was previously chief operating officer at Media Prima Omnia, first joining the team in 2017 as head of key account management and media sales planning.
Mediabrands MY names CEO of UM and Ensemble Details 29 January 2021
Mediabrands Malaysia has promoted Audrey Chong to CEO of Universal McCann and Ensemble Worldwide, shortly after Amit Sutha was elevated to EVP, executive director global business of Mediabrands Content Studio. Chong (pictured) has been with Mediabrands for three years, joining Magna in 2018 as chief investment officer responsible for all traditional and digital media investment decisions.
Prior to Mediabrands, Chong was head of marcomm at Digi for more than three years, according to her LinkedIn, and was a senior group account director at M&C Saatchi Malaysia for close to a year. She also helmed GM roles at PHD, Starcom and Zenith, and was group director at MEC (now known as Wavemaker after its merger with Maxus in 2017), Her LinkedIn stated. Chong has over 25 years experience in media strategy, communications, and planning, with a background across media, creative and
Mediabrands promotes Malaysia leader to global content-studio role
Amit Sutha, the CEO of UM Malaysia and Ensemble Malaysia, will oversee the development and deployment of content and teams across Mediabrands’ top markets.
by Rahul Sachitanand
Amit Sutha
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