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Digital advertising to drive ad spend growth

PETALING JAYA: Digital advertising is expected to continue to drive ad spend growth in Malaysia, according to Mediabrands Malaysia.

Adex seen growing 9% to RM6 6bil next year

Adex seen growing 9% to RM6 6bil next year
thestar.com.my - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thestar.com.my Daily Mail and Mail on Sunday newspapers.

Media owners advertising revenues seen to surge

People on the Move, including changes at Penguin, IPG Mediabrands and The Guardian

Over the past seven days, we’ve seen new hires at Penguin, IPG Mediabrands and The Guardian ​Another week, another wave of senior appointments and departures at brands, agencies and media owners. Check out our global round-up of who is moving where (and why it matters) below, then head over to our People on the Move hub to see who else has been moving up the career ladder. Over the past seven days, we’ve seen changes at Penguin Random House, IPG Mediabrands and The Guardian. Got a People on the Move story or tip-off for us? Send it to peopleonthemove@thedrum.com for consideration before next Tuesday.

Mediabrands Malaysia appoints Fan Chen Yip as Chief Investment Officer

Mediabrands Malaysia has announced the appointment of Fan Chen Yip as Chief Investment Officer of Mediabrands Malaysia.   Fan Chen Yip will be responsible for all legacy and new media investments within the group. In his role, he will expand the trading scope to adapt to the new needs of the industry and create opportunities to optimise business value for clients, with a strong focus on buying accountability and innovation. Chief Executive Officer of Mediabrands Malaysia, Bala Pomaleh said, “We are delighted to welcome Fan to the Mediabrands executive leadership team to helm this critical role. His deep knowledge of our business and clients, coupled with his strengths in partnership will help steer us ahead of the curve. His experience across multi-faceted roles within the industry thus far will hold us in good stead as he works in collaboration with Mediabrands agencies and client leaders to advocate the right investment decisions for them.”

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