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Higgidy goes pie for pie
Higgidy has pledged to donate over 100,000 pies to FareShare via its ‘pie for a pie’ on-pack initiative.
The company will donate a meal to the charity for every Higgidy pie purchased during British Pie Week, with special stickered packs on sale in supermarkets.
As part of its #PieceOfThePie social media promotion of the initiative, Higgidy is offering 500 pie lovers the chance to win a freebie and gift one to a friend, with the company donating £1 to FareShare for every pie claimed.
“Higgidy’s donation of 100,000 pies throughout Pie Week will help to feed the most vulnerable in our society, while also help to bring people together. That’s what food does, it brings people together,” said Lindsay Boswell, CEO at FareShare. ....

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