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Lazada doubles ‘12.12’ sales compared to last year
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Online shopping site Lazada said it doubled its sales during its recent “12.12” Christmas sale as compared last year, with shoppers spending a total of more than 420 million minutes on the platform. Consumers also launched the app an average of 7 times per day, twice compared to a normal day.
“We’ve definitely seen more Filipinos embracing e-commerce this year, and increased excitement around campaigns like our recent 12.12 Grand Christmas Sale, which offer the best deals along with a fun-filled online shopping experience. This 12.12, we saw interesting trends emerge that reflect how Lazada has become an integral part of our customers’ lifestyles, and we are eager to continue supporting brands and sellers in the road ahead, as they diversify strategies to meet the evolving needs of customers,” said Ray Alimurung, Lazada Philippines chief executive officer. ....

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