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BrandMaker Expands Leadership With The Appointment Of Global Chief Financial Officer And Managing Director North America
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Allocadia and BrandMaker Join Forces Creating Global Marketing Operations Leader
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Independent Study Finds Financial Management Automation is Critical to Maximize Marketing Value
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BrandMaker Research Shows Marketing Ops Critical to Effective Campaign Planning & Workflow Management
- Marketing and campaign planning tops the list of 2021 marketing operations investments
- Campaign and workflow coordination challenges are impacting marketing success
- Campaign management improvement needed to keep pace with market changes
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ATLANTA, May 11, 2021 /PRNewswire/
BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, today announced the second in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research found that outdated marketing processes are inhibiting workflow management and campaign planning and impacting the success of marketing programs.
BrandMaker Research Reveals Marketing Operations is Top Priority for Global CMOs
- Marketing ops on level pegging with marketing strategy
- Growing demand for marketing ops teams with unique skillset
- Martech solutions under spotlight to improve operations orchestration
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ATLANTA, April 9, 2021 /PRNewswire/ BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, today announced the first in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research revealed marketing operations (marketing ops) has become the top priority for marketing leaders in 2021, ahead of key areas such as brand building and lead generation.