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The rise of TikTok finfluencers offers lessons for the investment industry TikTok is awash with gurus offering investment advice. (AFP via Getty Images) If anything can be learned from the unfolding Reddit frenzy it’s the power of retail investors on social media. The intersection of social media and finance has existed for years but as with every platform it didn’t take long for the rise of so-called “finfluencers”. No longer just a platform for teenage dance challenges, TikTok is becoming the number one spot for financial advice. TikTok videos tagged Stocktok and Moneytok have racked up 527m and 5.1bn views respectively. ....