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SMART and K-pop group BTS say Keep your Passion & Purpose alive despite trying times via new campaign out of Dentsu Jayme Syfu Philippines

May 3 2021, 9:45 am | BY Kim Shaw | No Comments
Early last week Smart Communications in the Philippines released its long-awaited “Live Your Passion with Purpose” campaign via Dentsu Jayme Syfu headlined by the world’s leading pop icon, BTS.

The epic campaign established Smart Communications in advertising history as the first and only Philippines company to ever seal a direct partnership with BTS under HYBE, formerly Big Hit Entertainment.
Shot in Seoul at the height of the global lockdown, the campaign has the seven BTS members on different versions of The Penrose Stairs, symbolic of defying impossible situations. It is set to two of the band’s most recent hits, Life Goes On followed by the record-breaking hit Dynamite, appropriately providing the score to a timely and encouraging message to Filipino ARMY during the Philippines’ most challenging time. ....

Soult Ukpyolsi , South Korea , Lee Joon Seung , Janej Basas , Diday Alcudia , Nadine Agoncillo , Dom Concepcion , Alfredos Panlilio , Jane Jimenez Basas , Monica Chang , Miriam Choa , Joanne Hatulan , Miriam Zamora Choa , Monica Soliman , Therese Liboro , Ja Wook , Abby Bontia , Manuelv Pangilinan , Maki Tabili , Lloyd Manaloto , Merlee Jayme , Madonna Tarrayo , Cyri Sio , Sab Santana , Ronald Barreiro , Lieza Punsalan ,

Smart on BTS collab: Expect photocards, behind-the-scenes videos and more

Smart on BTS collab: Expect photocards, behind-the-scenes videos and more
cnnphilippines.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cnnphilippines.com Daily Mail and Mail on Sunday newspapers.

Soult Ukpyolsi , South Korea , Metro Manila , Philippines General , South Korean , Miriam Choa , Jane Basas , Smart Communications Inc , Smart Communications , Consumer Wireless Business , Prepaid Business , Smart Prepaid , தெற்கு கொரியா , மெட்ரோ மணிலா , பிலிப்பைன்ஸ் ஜநரல் , தெற்கு கொரியன் , மிரியம் சோவா , ஜேன் பைசாச , புத்திசாலி தகவல்தொடர்புகள் இன்க் , புத்திசாலி தகவல்தொடர்புகள் , நுகர்வோர் வயர்லெஸ் வணிக , புத்திசாலி ப்ரீபேட் ,

Smart on BTS collab: Expect photocards, behind-the-scenes videos and more

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Smart Communications, Inc. gave a sneak peek of what else fans can expect with its partnership with global superstars BTS. (FILE PHOTO)
Metro Manila (CNN Philippines, April 22) Smart Communications, Inc. gave a sneak peek of what else fans can expect with its partnership with global superstars BTS.
Apart from the newly released commercial which had already gained the favor of many BTS fans across the country, Smart executives said supporters can also look forward to some merchandise such as photocards a staple in the South Korean pop community.
Jane Basas, Smart SVP and head of Consumer Wireless Business, said the company may also release behind-the-scenes videos from the shooting of the ad which took place in Seoul, South Korea and featured BTS big hits, Life Goes On and Dynamite. ....

Soult Ukpyolsi , South Korea , Metro Manila , Philippines General , South Korean , Miriam Choa , Jane Basas , Smart Communications Inc , Smart Communications , Consumer Wireless Business , Prepaid Business , Smart Prepaid , தெற்கு கொரியா , மெட்ரோ மணிலா , பிலிப்பைன்ஸ் ஜநரல் , தெற்கு கொரியன் , மிரியம் சோவா , ஜேன் பைசாச , புத்திசாலி தகவல்தொடர்புகள் இன்க் , புத்திசாலி தகவல்தொடர்புகள் , நுகர்வோர் வயர்லெஸ் வணிக , புத்திசாலி ப்ரீபேட் ,