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Molson Coors launches Beverage Hub for beyond-beer beverages


Molson Coors launches Beverage Hub for beyond-beer beverages
Molson Coors has entered into three new partnerships – with Jimmy’s Iced Coffee, Lixir Drinks and Tarquin’s Gin & Twin Fin Rum – as it launches a Beverage Hub division dedicated to building beverages beyond beer.
Molson Coors will gain exclusive distribution rights for Jimmy’s Iced Coffee, Lixir Drinks and Tarquin’s Gin and Twin Fin Rum from Southwestern Distillery across its established on and off-premise trade networks in Western Europe.
They join Molson Coors’ own hard seltzer brand Three Fold, and partnerships forged in 2020 with Bodega Bay and Miami Cocktail Company. ....

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Molson Coors Expanding Beyond Beer With 'Beverage Hub' And New Partnerships


7th April 2021
Molson Coors Beverage Company has launched its Beverage Hub, a dedicated team to support its increasing portfolio of brands in emerging, fast-growth categories. It has also announced three new distribution partnerships as it continues to expand its footprint beyond the beer aisle.
The new 15-strong Beverage Hub team, led by Director Jack Daniel, will focus on building independent partnerships with new brands in key sectors, like Ready-to-Drink (RTD), adult soft drinks and premium spirits, supporting their growth through Molson Coors’ established on- and off-trade networks across Western Europe. The move follows the company’s re-brand to Molson Coors Beverage Company in 2019, as it looks to broaden its portfolio beyond beer and cider. ....

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