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Fashion labels: ambient & canned category report 2021

Downloads Cans are back in fashion. No longer taking a back seat to cooler chilled lines, they’ve earned a place in the front row of grocery. Sales in the past year have rocketed 19.6% to total £2.8bn [Kantar 52 w/e 21 February 2021]. That stellar success is illustrated by canned giant Heinz, which netted an extra £73.8m alone [NielsenIQ 52 w/e 22 February 2021] as locked-down shoppers filled their cupboards with longer-life fare. It’s the type of behaviour that tends to rear its head in times of upheaval such as Covid. “Tinned food always seems to do well in a crisis. If you’re uncertain about the future, you’re safe buying ahead with cans,” says Robert Fell, CEO of Canned Food UK (CFUK).

Canned chic: ambient & canned category report 2021

Downloads Cans are back in fashion. No longer taking a back seat to cooler chilled lines, they’ve earned a place in the front row of grocery. Sales in the past year have rocketed 19.6% to total £2.8bn [Kantar 52 w/e 21 February 2021]. That stellar success is illustrated by canned giant Heinz, which netted an extra £73.8m alone [NielsenIQ 52 w/e 22 February 2021] as locked-down shoppers filled their cupboards with longer-life fare. It’s the type of behaviour that tends to rear its head in times of upheaval such as Covid. “Tinned food always seems to do well in a crisis. If you’re uncertain about the future, you’re safe buying ahead with cans,” says Robert Fell, CEO of Canned Food UK (CFUK).

Money saving tips: Savvy saver shares shopping list to feed family for under £50 per week

Plan ahead Meal planning may feel laborious at the start, but once you’re in the habit, you’ll reap the rewards, he said. Planning ahead removes the need to browse and impulse buy which obviously results in less money in your pocket each month. To help with inspiration, you can follow influencers like Miguel Barclay (@OnePoundMeals) who demonstrates how to cook delicious meals on a tight budget. Supermarket social media accounts have similar content – feed your family for a fiver, and the like. Beware bulk-buying Remember that bulk-buying is not always the best deal, and in fact can end up being a false economy.

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