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VIA Names Christopher McLallen Head of Integrated

The award-winning creative producer will be charged with merging multiple departments and strengthening the production process. ....

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Realtor.com® Celebrates the Individuality of Buyers with its New "Homes for Every Home Buyer" Campaign

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SANTA CLARA, Calif., May 10, 2021 /PRNewswire/ During a time when the COVID-19 pandemic has created a seismic shift in the real estate industry, prompted a swirl of economic uncertainty, and pushed home buyers to the edge, realtor.com
® unveiled its Homes for Every Homebuyer campaign and tagline To each their home. Centered on empowering consumers with the options and expertise to make confident decisions, the campaign demonstrates the uniqueness of every home journey and how realtor.com
® can help buyers find a home based on what s most important to them.
Vampire
Trolls
Today s home buyers are in the middle of the most competitive buying season of all time. There are 50% fewer homes on the market year over year, and home prices, at a national median of $375,000, have surpassed all-time highs and are selling in 43 days. On top of all this, the transaction of buying a home has never been harder. Consumer re ....

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Why it's not enough for celebrities to put their names to beauty brands

April 02, 2021
Kylie Jenner has turned Kylie Cosmetics into a multimillion-dollar business.
Reuters
Remember when every other celebrity suddenly decided to launch their own fragrance? We’re talking about the 1990s and early 2000s, although some continued the trend for a while longer.
Back to the present, there’s a new category catching the interest of the stars: welcome to the era of celebrity beauty brands. From make-up to skin, hair and body care, more and more celebrities are launching their own beauty brands – and it doesn’t look like the trend is going to end any time soon, although it’s not entirely new either. ....

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MOBE Presents Women Execs in Advertising Week Series to Kick off Women 's History Month

Washington, D.C. – The
MOBE (Marketing Opportunities in Business and Entertainment) Symposium celebrates Women’s History Month (March) with a week-long series devoted to
Women in Advertising beginning Monday, March 1. Each of the five programs will air at 7 p.m. EST on the Symposium’s Facebook Live and YouTube Live channels and is part of MOBE’s Advanced Marketing Series.
The March 1 program will feature an examination of DEI (Diversity, Equity and Inclusion) called Ride Or DEI? followed on Tuesday, March 2 with a discussion with CEOs called Power Players: Transforming Madison Avenue. The week’s remaining topics will focus on Creatives: How Is Storytelling Changing (Wednesday, March 3), Advertising Sales: Follow the Money (March 4) and Chief Marketing Officers: ROI in the New Paradigm (March 5). The complete list of panelists (which follows on a separate page below) is comprised of presidents, CEOs and senior executives at some of the industry’s to ....

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