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linkedin While the pandemic spurred many brands and organisations to rally together, some also used it as a chance to launch questionable marketing strategies and offerings. Simultaneously, some brands also jumped on the #BlackLivesMatter movement which launched a global conversation around institutional and social injustices but they didn’t always land as expected. Mondelez: An impersonal human approach In November, confectionary giant Mondelez launched its new global marketing strategy dubbed ‘humaning’. The brand described it as a “unique, consumer-centric approach to marketing that creates real, human connections with purpose”. The brand added that it is “no longer marketing to consumers, but creating connections ....