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WPP Launches Global Data Company: Choreograph


WPP Launches Global Data Company: Choreograph
WPP (NYSE: WPP)
today announces Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies.
Choreograph s core belief is that marketers own their first-party data with consumer permission; respect for privacy and the intentional use of data is at the heart of its approach. Guided by this philosophy, Choreograph will continue to create market-leading tools to support clients in the appropriate and responsible application of data in advertising. Choreograph s role is to orchestrate and integrate ....

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WPP Appoints Rob Reilly as Global Chief Creative Officer


WPP Appoints Rob Reilly as Global Chief Creative Officer
and transformative work for clients
WPP (NYSE: WPP) today announces the appointment of Rob Reilly as Global Chief Creative Officer.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210114005576/en/
Rob Reilly (Photo: Business Wire)
Rob who is currently Global Creative Chairman of McCann Worldgroup will join WPP in May, reporting to CEO Mark Read.
In partnership with Mark, and the CEOs and Chief Creative Officers of WPP s agencies, Rob will champion creativity within and beyond the company, fostering a culture that delivers extraordinary work to WPP s clients. He is also tasked with attracting and nurturing the best creative talent, driving inclusion and diversity in creative work and teams, and working with technology partners to fuel the creativity needed for their platforms. ....

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