By Simona Shemer, NoCamels
April 05, 2021 5 minutes
Culture & Travel
Israeli celebrities and creators are taking part in a special project this year with Facebook Israel and NGO Latet to highlight the stories of Holocaust survivors on Instagram stories for a younger, very online audience. Screenshots from promo videos.
Noa Kirel, Neta Alchimister, and Maya Wertheimer are just a few famous Israeli performers, actors, and influencers whose names wouldn’t immediately come to mind when talking about Holocaust remembrance and Holocaust survivors.
Yet, they and over a dozen other Israeli celebrities and content creators are banding together this week with Facebook Israel and Israeli NGO Latet to launch a special project called “Sharing Memories” (Ma’alim Zikaron in Hebrew), with the aim of giving a voice and a platform to the heroic stories of Holocaust survivors.
Facebook Launches Instagram Reels, New Music Features In Israel
News BriefsTech & Innovation
Facebook will launch the vide o content format Instagram Reels in Israel. Courtesy.
Facebook announced the launch in Israel this week of its TikTok-like component Reels, a content format that allows users to create and share 15-second videos that appear on a dedicated feed on Instagram’s Explore page. The social media giant also announced the launch of a music component on both Facebook and Instagram.
The update will reach all users in Israel on Monday evening.
Reels comes in its own “feed”, or tab, of 15-30 second video clips, which are usually set to music and designed to be short, but also fun and engaging. Reels is presented as the new way to create and discover short videos through Instagram and is the platform’s answer to Tik Tok, the video-sharing social networking service that is widely popular with younger demographics.