Facebook Launches Instagram Reels, New Music Features In Israel
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Facebook will launch the vide o content format Instagram Reels in Israel. Courtesy.
Facebook announced the launch in Israel this week of its TikTok-like component Reels, a content format that allows users to create and share 15-second videos that appear on a dedicated feed on Instagram’s Explore page. The social media giant also announced the launch of a music component on both Facebook and Instagram.
The update will reach all users in Israel on Monday evening.
Reels comes in its own “feed”, or tab, of 15-30 second video clips, which are usually set to music and designed to be short, but also fun and engaging. Reels is presented as the new way to create and discover short videos through Instagram and is the platform’s answer to Tik Tok, the video-sharing social networking service that is widely popular with younger demographics.