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Launch of European City Cards website
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BestCities and IAPCO Prepare New Hybrid Congress Guidelines
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BTN interview: Olga Rendino, deputy general director, St Petersburg Convention Bureau
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Posted
15 December 2020 15:30
Milan, December 15, 2020 - In a year marked by the pandemic, the Municipality of Milan today
launched an official Convention Bureau for the city, responding to the need to support the
relaunching of business tourism and answering a longtime need of national and international
operators.
Convention Bureaus are tools of primary importance for all those which aim to host so-called MICE events (an acronym for Meetings, Incentives, Conferences, Exhibitions). A Convention Bureau’s mission is twofold: i) promoting the metropolitan location as prime destination for those who organize and take part in business events, congresses, company meetings, incentive trips, civic and academic conventions, and institutional events with a strong international appeal; ii) support to the entire supply chain for the production of MICE events.