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Hawke Media Is not Waiting for Federal Cannabis Approval to Develop Strategic Marketing Options Amid Current Advertising Restrictions benzinga.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from benzinga.com Daily Mail and Mail on Sunday newspapers.
Los Angeles, California (Newsfile Corp. - June 2, 2021) - Madison Fiore, Head of Growth at Hawke Media and a pioneer in cannabis marketing, will present at the upcoming Benzinga Cannabis Capital Conference ....
. Building a following in any new industry is tough. When the industry has a century of prohibition propaganda, it can be even more challenging. Businesses in the cannabis industry have the insurmountable task of overcoming a long list of problems that come with marketing their products. And since the industry is highly regulated, there are endless challenges to promote any cannabis brand. What Makes Cannabis Marketing Difficult? For starters, according to the United States Controlled Substances Act, marijuana is in the same category as heroin, LSD and MDMA. The rules for posting about cannabis on social media are limiting. Advertising giants like Facebook, Google and Instagram aren’t taking any chances, and these bottlenecks make it difficult for businesses to market their brand. ....
Hawke Media: Invitation to the Benzinga Virtual Cannabis Capital Conference finanznachrichten.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from finanznachrichten.de Daily Mail and Mail on Sunday newspapers.
This article by Alex Halperin was originally published on WeedWeek, and appears here with permission. Beer giant Molson Coors is launching a line of CBD-infused beverages in Colorado, making it perhaps the highest-profile company to enter the U.S. market for products containing the compound. This week’s announcement came days after Democrats won control of the U.S. Senate in the Georgia runoff elections, creating a business climate observers widely believe will be friendlier to cannabis. The brand, Verywell, is launching under Truss CBD USA, a joint venture between Molson Coors and Canadian cannabis company Hexo. The sparkling beverage contains 20 mg of CBD, zero calories and will be available in three flavors. ....