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Digital Banking: Hong Hong based Mox Bank and Mastercard Unveil Smart New Feature Called "Flip"


Hong Kong-based digital banking platform
Mox Bank and
Mastercard recently revealed a smart new feature, referred to as “Flip.”
Flip will be available on the “all-in-one” numberless Mox Cards which allow clients to flip freely between spending via their debit and credit card accounts.
Mox Bank had previously introduced additional payment innovations such as its numberless bank card, Apple Pay and Google Pay payment options, along with the introduction of Mox Credit via its all-in-one Mox Card.
The virtual bank’s management noted that they have now onboarded over 130,000 clients and their Mox Card has now been used around 4 million times with over 40% of its card spending being carried out via online or all-digital platforms. ....

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A New Way of Banking Has Arrived


Top 3 occupations of customers:
Banking, accounting, and finance; IT; Retail and wholesale
Customers rate the Mox app positively. It is Hong Kong s highest-rated and most-reviewed virtual bank in the App Store
We call our customers Generation Mox. They are a creative, curious and connected tribe. Generation Mox is not about age or digital savviness; it is a mindset for more possibilities. We believe banking should be simple, intuitive and delightful
Deniz Güven, CEO, Mox
Innovative and inclusive banking experience
Mox identified more than 80 different pain points during the research, but one in particular stood out: many participants had seen traditional banks providing better services to those customers based on how much money they have or deposit in the bank. In other words, banks tend to focus only on affluent customers. ....

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